May 3, 2016 | √ The World of Mobile Wallet Marketing, Location & Proximity
Apple recently divulged an interesting statistic – the average iPhone is unlocked 80 times each day. Couple that with Mary Meeker’s claim in 2013 that people look at their lock screens around 150 times daily, and you’ve got a recipe for getting their...
Apr 22, 2016 | News & Views, The Domino Effect
Ah, the bane of the website conversions manager — shopping cart abandonment. Facts and figures dispute each other as to the exact percentages of dropouts, but they all agree that it’s fairly high number for e-commerce in general, and it skyrockets when you...
Apr 18, 2016 | News & Views, The Domino Effect
Ah well, you knew it would happen. The convenience of using an app on the phone or a quick sit-down at the computer to move some money from savings to checking, or to pay a bill is such a big deal that people would much rather do that than go into a branch. Unless...
Apr 13, 2016 | √ The World of Mobile Wallet Marketing, News & Views
No matter how much they protest, people do want to be marketed. How they want marketing aimed at them to present itself is another matter entirely. Many people will claim they don’t want any marketing to target them, but they’re likely the first ones...
Apr 4, 2016 | News & Views, The Domino Effect
Oh thats right! And you read it here first (or maybe second, since we came across the results of the Epsilon survey on Adweek’s site and thought we’d be nice and share) Youth are connecting with ‘old school’ tech like email. What’s...
