Aug 25, 2017 | √ The World of Mobile Wallet Marketing, Marketing Strategies
As we roll into the second half of the year, you should have one goal for your digital ad strategy. Finish the year strong. Seriously, nothing else matters when you look at your digital ad strategy other than that. Don’t worry about how well (or not)...
Jul 28, 2017 | √ The World of Mobile Wallet Marketing, Marketing Strategies
Did you say you have no mobile marketing strategy? What? We are: Gobsmacked. Flabbergasted. Floored. Staggered. All of the above (HINT: This is the correct answer) Is it denial? Is it fear? Is it sheer refusal to come into this century (much less this decade)? Do...
Jun 16, 2017 | √ The World of Mobile Wallet Marketing, Retail
What is an Apple Pay loyalty program, and what does it take to create one? To start, the term Apple Pay loyalty program is a bit of a misnomer, but its the type of phrase that people search for on Google or Bing, when they are trying to figure out how to use Apple...
Jun 2, 2017 | √ The World of Mobile Wallet Marketing, Location & Proximity
Here we go, it’s another week, and we have another story about how people are using iBeacons to profit. Gotta love it! Beacons and the IoT are doing great things for a lot of industries, and if you’re not onboard with the idea, then you should consider...
May 19, 2017 | √ The World of Mobile Wallet Marketing, Location & Proximity
Ho hum, summer is just around the corner again, what do your mobile ad campaigns look like? We are great believers in timing your mobile ad campaigns – any ad campaigns, really – to what’s going on in the market (for the most part, some things are...
