Mar 10, 2016 | Marketing Strategies, News & Views
Great read from back in December, good enough that we’ll post it now – “So if we think about mobile as, in my opinion, the most important transformation we have had in marketing in over 100 years,” Everson said during Tuesday’s UBS 43rd Annual Global Media...
Mar 8, 2016 | Location & Proximity, Marketing Strategies
That’s right, yet another famous retailer is going the beacons route… Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship. Read more about...
Mar 2, 2016 | √ The World of Mobile Wallet Marketing, News & Views
Haha, leave it to our friends at Wired.com to offer some truth to the situation, yet keep it friendly! Just when it looks like the reader is about to die—strange pixelations appearing on the screen—a legible message will finally appear, asking the poor soul to approve...
Feb 29, 2016 | ChaChing! Funded!, iOooohhhEssss, Marketing Strategies, News & Views, The Big G(oogle), The Domino Effect
Mobile payments are gaining ground like a house on fire in Asia, Africa and other parts of the globe that don’t make up the so-called first world. “Mobile payment is only now starting to gain momentum globally. Apple Pay is the leading m-wallet platform...
Feb 24, 2016 | √ The World of Mobile Wallet Marketing, Location & Proximity
We ran across this article from FastCasual, which is a trade magazine specific to the ‘not quite fast food, not quite fancy food’ segment of the restaurant marketplace – “First, in case you still are not 100 percent sure on how these small,...
