Great read from back in December, good enough that we’ll post it now –

“So if we think about mobile as, in my opinion, the most important transformation we have had in marketing in over 100 years,” Everson said during Tuesday’s UBS 43rd Annual Global Media and Communications Broker Conference, according to Seeking Alpha. “Radio took 38 years to get to 50 million people, TV took 13 years, mobile has taken 10 years to get to 2 billion people. We have never seen such a transformation and it’s not just that marketing needs to evolve because consumer behavior has shifted dramatically, actually entire business models have to evolve.” – 

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