Using iBeacons at a 420 Event – What Really Worked (ep 46)

Mobile Marketing Podcast Archives
Cannabis Culture
Using iBeacons at a 420 Event - What Really Worked (ep 46)
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Show Notes | Episode 46 | Using iBeacons at Vancouvers 420 Event | Episode Link URL – https://dominoresearch.com/podcast/using-ibeacons-420-event | Today we’re discussing how dispensaries were using iBeacons at 420 Vancouver and though it’s a 420 specific event, the strategies implemented still apply to any festival to increase foot traffic.

Trade Shows & Events Using Mobile Wallet Tickets (ep 14)

Mobile Marketing Podcast Archives
Events Marketing
Trade Shows & Events Using Mobile Wallet Tickets (ep 14)
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Trade shows, events & conferences using mobile wallet tickets have the opportunity to market to attendees before and after their events – creating a HUGE value add opportunity for sponsors, event organizers and other advertisers. Message attendees with updates prior to the event, and then continue to engage with them after the event has ended. Retention rate on tickets in mobile after the event is currently ~90%.