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Article: Mobile A/B Testing Startup Apptimize Raises $2.1M, Launches A Tool For Non-Developers

Jan 26, 2014 | ChaChing! Funded!, Marketing Strategies, News & Views

Testing, testing, 1, 2…   If you don’t test, you should.  If I had to choose between spending money on new features or testing traffic from my existing traffic, I would nearly always choose the testing.  Why throw good money after bad? Freemium users will...

Article: Interview with Scott Abel, “The Content Wrangler” – Part 1

Jan 23, 2014 | Marketing Strategies, News & Views, The Domino Effect

If you’re a DIY marketer and use content to support your marketing endeavours, you’ve probably heard of Scott Abel.  If not, you should check out his site, The Content Wrangler.  This is a link to part 1 of an interview on IntelligentHQ.com with him....

Two Articles: App Growth Increase Seems to Have Peaked

Jan 2, 2014 | News & Views, The Domino Effect

Two headlines that say the same thing about the new Flurry report on app installs. WE HAVE REACHED PEAK MOBILE: App Growth Is Now In Decline http://www.businessinsider.com/peak-mobile-app-growth-in-declining-2013-12 Flurry Finds Christmas App Download Spike Continues,...

Article: How to Take Your Publishing Brand International in 2014

Dec 23, 2013 | Marketing Strategies, News & Views, The Domino Effect

We’re not much on native advertising repeats but this one actually has a few decent tips in it. How to Take Your Publishing Brand International in 2014...

2013 Predictions Garner Strength now that Q1 has Passed By

Apr 23, 2013 | The Domino Effect

At the start of 2013, I predicted in an earlier blog that strong competition will continue between iOS and Android, along with Android tablets taking a lead over iPad. It looks like mobile ads are coming on strong as promised by 2013 reports in the industry....
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