Show Notes – Episode 23 – https://dominoresearch.com/podcast/mobile-affects-shoppers-journey-podcast-23/
It’s important to respect the shopper’s journey from the research phase all the way through to the purchase. Shoppers today have more options than ever and if you fail them at any point along their path, they will go to your competition. Whether you’re a retailer, a realtor, an online marketer, or a coach doesn’t matter.
Providing your prospect with the tools to make an educated decision (logic), while tugging on their heartstrings a bit (emotion) is the only way to consistently close sales in the modern world.
OMG. We are SO SICK and SO TIRED of STUPID ADVICE. Especially from so-called industry groups that should know better. Case in point (and the one that’s got us so riled up this morning!) – How is it that QSRWeb and Networld Media are still trying to sell...
“Coupons continue to drive customer behavior and create sales. In general, coupons are a great customer acquisition and retention tool. Approximately eight in 10 consumers are likely to become repeat buyers or try a new brand based on the availability of...
