“Coupons continue to drive customer behavior and create sales. In general, coupons are a great customer acquisition and retention tool. Approximately eight in 10 consumers are likely to become repeat buyers or try a new brand based on the availability of coupons/promotional offers”

Read the rest of the article from MediaPost here. 

In a nutshell, consumers are driven by certain incentives, and coupons are still one of the most effective methods of acquiring new customers and boosting ROI on existing customers.  However, convenience is a HUGE factor in how the customer perceives the opportunity…  for example, a customer who forgot to bring a coupon is less likely to buy that item because they opt to wait until later, when they have the coupon in their possession.

Mobile wallet marketing solves all those problems, you know?