The Relevance of Rankings

In the world of competitive app distribution, rankings are always something of major concern.  So much so that once in a while, you want to take a client by the shoulders and shake them until the lightbulb goes off and they start to realize that rankings alone do not...

Five Steps to a Sale: Step 2, The Pitch

Back in March, I started a series of posts about selling your app to your target market.   We’ll discuss your target market in a different post; this one is about step two, The Pitch, and how to craft a pitch that gets the users’ attention and moves them a...

Glassy Eyed Dreams of Dollar $igns

Ouch.  The BBC announced last week that there will be no paid apps and no advertising allowed in Google Glass.  What does this actually mean for would-be developers and potential consumers?   Is this a play by Google to lull purchasers into buying the much hyped,...