Jan 26, 2014 | ChaChing! Funded!, Marketing Strategies, News & Views
Testing, testing, 1, 2… If you don’t test, you should. If I had to choose between spending money on new features or testing traffic from my existing traffic, I would nearly always choose the testing. Why throw good money after bad? Freemium users will...
Jan 1, 2014 | Marketing Strategies, News & Views
I like the concept. We’ll see how it plays out. Synference thinks A/B testing can get a lot smarter with machine learning Synference thinks A/B testing can get a lot smarter with machine...
May 2, 2013 | The Domino Effect
According to research firm IDC, smartphone shipments outstripped feature phone shipments overall for the first time (Q1) this year. In the US, smartphone sales have been king since 2011, but in emerging markets like China and India, the push towards touch screens and...
Oct 29, 2012 | The Domino Effect
Well, are they? Let’s face it, you have a very limited amount of space to capture a potential user’s interest in a VERY short amount of time. Along with your video, which we talked about in another post , your screenshots are the most effective way to...