Mar 15, 2016 | √ The World of Mobile Wallet Marketing, ChaChing! Funded!, Marketing Strategies, News & Views, The Big G(oogle)
We’ve mentioned before that Google is all over the map with their wallet and payments systems. One day they are Google Wallet, the next day they are still Google Wallet but that’s not what you use to pay bills or see your loyalty cards; that’s all...
Mar 10, 2016 | Marketing Strategies, News & Views
Great read from back in December, good enough that we’ll post it now – “So if we think about mobile as, in my opinion, the most important transformation we have had in marketing in over 100 years,” Everson said during Tuesday’s UBS 43rd Annual Global Media...
Mar 2, 2016 | √ The World of Mobile Wallet Marketing, News & Views
Haha, leave it to our friends at Wired.com to offer some truth to the situation, yet keep it friendly! Just when it looks like the reader is about to die—strange pixelations appearing on the screen—a legible message will finally appear, asking the poor soul to approve...
Feb 29, 2016 | ChaChing! Funded!, iOooohhhEssss, Marketing Strategies, News & Views, The Big G(oogle), The Domino Effect
Mobile payments are gaining ground like a house on fire in Asia, Africa and other parts of the globe that don’t make up the so-called first world. “Mobile payment is only now starting to gain momentum globally. Apple Pay is the leading m-wallet platform...
Feb 27, 2016 | √ The World of Mobile Wallet Marketing, Location & Proximity, News & Views
What happens when iBeacons go wrong? Its been a bit of sell the last few years but its nice finally see expos and conventions using iBeacon technology in the ways that it is intended. This year, CES 2016 is a great example of how they used the iBeacons but what...
