Feb 2, 2016 | √ The World of Mobile Wallet Marketing, Marketing Strategies, News & Views, The Domino Effect
MobilePaymentsToday has a great article about the ever increasing use of beacons in the retail environment. Retailers find their sea legs with beacons for mobile engagement “Mobile engagement will dominate many conversations at this gabfest as...
Jan 26, 2016 | √ The World of Mobile Wallet Marketing, News & Views, No Way!, The Domino Effect
This post has absolutely zero to do with marketing, but I could not help posting it! Ok, this is pretty much some weirdo news in a weirdo world. I have no idea why Facebook wants to have Messenger bots running rampant, but I think we are going to need one for our own...
Jan 12, 2016 | √ The World of Mobile Wallet Marketing, Marketing Strategies, News & Views
“Coupons continue to drive customer behavior and create sales. In general, coupons are a great customer acquisition and retention tool. Approximately eight in 10 consumers are likely to become repeat buyers or try a new brand based on the availability of...
Jan 9, 2016 | News & Views, The Domino Effect
We noticed this over the holidays, and since then as well. Several retailers have decided that using the EMV chip readers as part of the checkout process is simply too time consuming and does not win friends with consumers who are stuck standing in line while they...
Dec 29, 2015 | √ The World of Mobile Wallet Marketing, News & Views, The Domino Effect
In the beginning, the internet was a money maker for about three things – Amazon, gambling, and porn. Oh, and maybe some travel sites. So everyone else had to live on the money that advertising brought in (let’s not take a look at Yahoo! today, it just...
