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Quality vs. Quantity in Content Marketing

Jun 13, 2016 | √ The World of Mobile Wallet Marketing, Marketing Strategies

Finally! We’re not crazy!  Content marketing hinges on quality over quantity! We don’t publish every day on any of our blogs.  We try to publish one good article each week, and we admit to using filler content for the other time or two that we push content...

Why You Should Be Thinking About Podcast Promotion

Jun 6, 2016 | √ The World of Mobile Wallet Marketing, Podcast Promotion

So there it is – you work your butt off creating a podcast.  You get it listed on iTunes, Stitcher, Google, whatever, and you faithfully create a new episode on a regular schedule.   You didn’t even think about podcast promotion. (RELATED: Download your...

Do You Need that Restaurant App to Get People to Dine at Yours?

May 23, 2016 | √ The World of Mobile Wallet Marketing, Retail

Restaurant apps are one of those love/hate things.  Almost everyone loves to hate on them. Whether it’s Yelp holding restauranteurs hostage for ad buys in order to remove negative reviews, or the weird way that Urban Spoon changed their name (what the hell is a...

Podcast Stats… What’s Really Important and How Do You Know?

May 4, 2016 | √ The World of Mobile Wallet Marketing, Podcast Promotion

Everyone is a stats junkie, I don’t care who you are. You can lie to yourself, you can try to lie to me, but at the end of the day, each and every one of us are sitting there clicking on something, waiting to watch the wheel or the number counter or the little...

Marketing Podcasts – Boom Time or Bubble in the Making?

Mar 23, 2016 | √ The World of Mobile Wallet Marketing, Podcast Promotion

Marketing podcasts is still a relatively easy business for hosts and networks alike.  Podcasts.  It seems like everyone has one these days.   What started as a cheap way to push out recorded shows to more listeners with available spare time on the train, or in the...
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