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Privacy Versus Marketing – Draw the Line… Somewhere?

Apr 19, 2019 | √ The World of Mobile Wallet Marketing, News & Views, The Domino Effect

The question of privacy versus marketing continues to rage on. The latest revelations regarding the decisions that Facebook made surrounding the privacy and disclosure of user data are yet another body blow to the marketing giant.  But these revelations aren’t...

Brand Storytelling uses Hyperlocal Messages

Mar 20, 2019 | √ The World of Mobile Wallet Marketing

Tell your brands story, by providing a hyperlocal connection that provides a customer experience through mobile channels.

Hospitality Industry – Tips & Tricks to Increase Engagement

Mar 8, 2019 | √ The World of Mobile Wallet Marketing, Event Marketing

The hospitality industry can be brutally competitive. Learning a few tips and tricks to increase engagement can lead to more foot traffic, better events attendance and profitability.

Shoppers Turn Into Buyers When They Hear a Great Story

Feb 9, 2019 | √ The World of Mobile Wallet Marketing, Marketing Strategies

Shoppers turn into buyers when you present them with a well crafted story that speaks the truth about your product and your brand.

How Brand Ambassadors use Tech-Savvy Mobile Passes in their 2019 Strategy.

Jan 22, 2019 | √ The World of Mobile Wallet Marketing

How Brand Ambassadors use tech-savvy mobile passes in their 2019 strategy.   It is not enough to just put the content out there, have it on your social media feeds with the hope that it’ll go viral – effectively sharing the brand’s message.   To build...
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