Sep 28, 2016 | √ The World of Mobile Wallet Marketing, iOooohhhEssss, News & Views
Mobile wallet passes and Apple Pay. A match made in heaven. We’re big proponents of mobile wallet passes, that much is probably obvious if you’ve ever read a blog entry or listened to one of our podcasts. And mobile wallet passes got a big shot in the...
Sep 22, 2016 | √ The World of Mobile Wallet Marketing, Marketing Strategies
Sometimes it can be difficult to understand which way is up, and which way is down the tubes, when you are first developing a mobile advertising strategy. It’s easy to take off on a tear, going great guns, with all the ideas and all the potential implementations...
Sep 15, 2016 | √ The World of Mobile Wallet Marketing, Event Marketing
As a former logistics director, I organized and coordinated large scale trade shows. I know what goes on behind the scenes during the lead up to an event. All the planning and preparation falls short of what actually happens. Days are spent on the trade show floor,...
Sep 9, 2016 | √ The World of Mobile Wallet Marketing, Retail
Smartphones are companions to the savvy-shopper, advancing the shoppers journey into mobile space. Today, a shoppers journey starts with research and ends with finding the best deals whether it be online or in-store, all by using a smartphone. No matter the product or...
Sep 2, 2016 | √ The World of Mobile Wallet Marketing, The Domino Effect
OMG. We are SO SICK and SO TIRED of STUPID ADVICE. Especially from so-called industry groups that should know better. Case in point (and the one that’s got us so riled up this morning!) – How is it that QSRWeb and Networld Media are still trying to sell...
