Dec 17, 2012 | The Domino Effect
Fun, fun, fun! So Hazel and I spent two days this week at AppNation IV, which was held at San Francisco’s Moscone Center. Great place for a trade conference, easy BART access, and a brand new CITY Target store across the street. We go to several shows at the...
![Video Killed the Radio Star]()
Dec 10, 2012 | The Domino Effect
What does your video say about your app? Often the video is the afterthought of app marketing, just toss a few screen shots together and maybe put in some narration or some corny background music (bow chicka bow wow anyone?) and you’re off to the races… or...
Nov 26, 2012 | The Domino Effect
You built it. They’re coming. Now what? Ok, I know it’s not that simple. But let’s suppose that it were. You’ve built a really cool app, poured your heart and soul into it and it does what it’s intended to do. Users love it, the...
![Video Killed the Radio Star]()
Nov 14, 2012 | The Domino Effect
Ok, I’m ready to launch! Now what? Your app has been developed and tested and it is now ready for launch. With many trade shows and conferences coming up in the next year, you will want to make a big splash when introducing your app to the ecosystem and make...
Nov 5, 2012 | The Domino Effect
What does your icon color say about your app? Your icon is a representation of your apps identity, its branding. Color plays to an important physiological advantage. Use this to your advantage when branding your app. When watching TV, the actors’ attire is entirely a...
