Feb 29, 2016 | ChaChing! Funded!, iOooohhhEssss, Marketing Strategies, News & Views, The Big G(oogle), The Domino Effect
Mobile payments are gaining ground like a house on fire in Asia, Africa and other parts of the globe that don’t make up the so-called first world. “Mobile payment is only now starting to gain momentum globally. Apple Pay is the leading m-wallet platform...
Feb 19, 2016 | √ The World of Mobile Wallet Marketing, Marketing Strategies, News & Views, The Domino Effect
Rite Aid deploys proximity iBeacons in more than 4,500 stores. Marks the largest deployment of beacons in retail to date. We thought Macy’s was a big roll out with 4,000 beacons in their stores. But now we find that Rite Aid takes the top place. Now with over 85...
Feb 16, 2016 | √ The World of Mobile Wallet Marketing, Marketing Strategies, News & Views, The Domino Effect
On the other hand, tasks such as storing a loyalty card and using a “tap and pay” method to pay with their phone increased. For example, in 2014, one-third of respondents said they stored a loyalty card using their digital wallet. By 2015, that increased by 9...
Feb 6, 2016 | News & Views, The Domino Effect
Older article but still relevant this month – As an online browsing tool, mobile for the first time exceeded desktop shopping visits on Thanksgiving at 57 percent, driven by increased use of smartphones at 43 percent, while tablets were at 14 percent, according...
Feb 2, 2016 | √ The World of Mobile Wallet Marketing, Marketing Strategies, News & Views, The Domino Effect
MobilePaymentsToday has a great article about the ever increasing use of beacons in the retail environment. Retailers find their sea legs with beacons for mobile engagement “Mobile engagement will dominate many conversations at this gabfest as...
