Show Notes | Episode 60 | The Changing Podcast Landscape? | Episode Link URL – https://dominoresearch.com/podcast/changing-podcast-landscape-ep-60 |
The more things change across the podcast landscape, the more they remain the same.
Whether it’s more stats, real stats, ad skipping, ad rates, ideal length, or anything else that’s a constant topic for those who create and distribute podcasts, it seems like it’s always the same topics. Does it ever really change?
Podcast advertising costs can quickly spiral out of control if you aren’t careful. Conversely if you do zero advertising for your podcast, then your podcast advertising costs will be minimal, but it’s also very likely that your listeners, shares,...
How Much Does it Cost to Successfully Market Your Podcast? (ep 27)
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Show Notes – Episode 27 – https://dominoresearch.com/podcast/cost-successfully-market-your-podcast-ep-27/
Creating a successful podcast doesn’t happen overnight (unless you’ve got deep pockets, lots of online connections or a huge fan base all ready to help out), and it can become costly to market, advertise and promote your podcast if you haven’t strategized and planned properly.
Starting with a grass roots campaign and growing organically from there might take a little longer, but it’s also a viable option – especially if you’re launching your first podcast and aren’t entirely sure how manage the rest of the enterprise.
Hazel and Kim talk in detail this week about the in’s and out’s of spending money to market, how to make the most of your investment, ways to get a better ROI for the same money, and what your next steps should be.
Podcast promotion is not the easiest task in the modern day world. You build your podcast, you nurture your listeners, you work hard to get as many downloads as you can for your podcast series. This is what podcast promotion is all about. [RELATED: Our Mobile Wallet...
So there it is – you work your butt off creating a podcast. You get it listed on iTunes, Stitcher, Google, whatever, and you faithfully create a new episode on a regular schedule. You didn’t even think about podcast promotion. (RELATED: Download your...