Feb 2, 2014 | News & Views, The Domino Effect
And this is why we love our Starwood Points!!!  Well, this and the fact that we like the properties a lot  😉  This appears to be an adaptation of a Passbook/iBeacon implementation, from the screen shot to the description.  There’s so much going on in the world...				
					
			
					
				
															
					
					Jan 9, 2014 | Marketing Strategies, News & Views, The Domino Effect
We are all about the iBeacon and any other technology that works in the same manner.  I can see where shoppers may be wary of it at first, but it has the power to be so much more efficient than plain jane loyalty programs and Groupon/Living Social/etc type...