MacWorld WrAPP Up

Living in The Bay Area, I’m always heading to one conference or another, last week was no different as Macworld rolled into town at Moscone Center in San Francisco, CA. It took two days to do the show floor, they packed us in tight but there were cool, shiny and...

AppNation IV

Fun, fun, fun! So Hazel and I spent two days this week at AppNation IV, which was held at San Francisco’s Moscone Center.  Great place for a trade conference, easy BART access, and a brand new CITY Target store across the street.  We go to several shows at the...
Video Killed the Radio Star

Video Killed the Radio Star

What does your video say about your app? Often the video is the afterthought of app marketing, just toss a few screen shots together and maybe put in some narration or some corny background music (bow chicka bow wow anyone?) and you’re off to the races… or...

Are Your Screenshots Selling Your App?

Well, are they? Let’s face it, you have a very limited amount of space to capture a potential user’s interest in a VERY  short amount of time.  Along with your video, which we talked about in another post , your screenshots are the most effective way to...