Online Marketing Strategies Meet On Mobile - Mobile Wallet Marketing (ep 5)
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Online marketing strategies include utilizing mobile wallet marketing via Apple Passbook, iPhone, & Apple Watch to get “sticky” messages into users devices. Engage and communicate via lock screen push messages. Change or update offers via the live links on the back of the pass. 90% of iOS Passbook passes are kept in device currently. Create hybrid campaigns and cross market to existing users via the pass update feature.
We really can’t see where or why you’d need this kind of cash to build a Passbook campaigns platform with a floor made of gold but hey, we’d take the money too 😉 Passworks Raises $1M For Passbook Campaigns...
Musings on the upcoming year… 1 – Although Apple released its iOS6 and iPhone 5 in the fall of 2012. We are still waiting for the trickledown effect to see how iPhone 5 will perform with new technologies in place, such as PassPort 2-There will be more of app...