Show Notes | Episode 107 | The Dark Side of Influencer Marketing | Episode Link URL – https://dominoresearch.com/podcast/dark-side-influencer-marketing |
Welcome to our first new episode of the new decade! Today we are talking about successfully using influencer marketing, and how you can help protect yourself from fraud if you choose to participate.
If you live under a rock and don’t know that the FTC regulates internet advertising and commerce, then go back to whatever you were doing and don’t bother reading any further. On the other hand, if you’re an internet marketer, affiliate, digital...
In the beginning, the internet was a money maker for about three things – Amazon, gambling, and porn. Oh, and maybe some travel sites. So everyone else had to live on the money that advertising brought in (let’s not take a look at Yahoo! today, it just...
Related Update, 4/23/13 AdWeek is reporting that several consumer groups are asking the FTC to continue with the scheduled July 2013 date. Related update, 4/19/13 The FTC’s new chair, Edith Ramirez, spoke to the Digital Advertising Alliance on Wednesday, April...
Hazel wrote a summary blog post earlier this month about the newly revised FTC guidelines (130312dotcomdisclosures) for app developers, paid Tweeters, and online advertisers, with the quick and dirty high points.I just finished reading and studying the various...