Show Notes | Episode 107 | The Dark Side of Influencer Marketing | Episode Link URL – https://dominoresearch.com/podcast/dark-side-influencer-marketing |
Welcome to our first new episode of the new decade! Today we are talking about successfully using influencer marketing, and how you can help protect yourself from fraud if you choose to participate.
In our second repost from Adweek this week, more about the bot traffic explosion and how it insinuates itself into nearly every network. Especially when certain companies are involved. Questionable Traffic Seems to Follow This Video Company Everywhere |...
We’ve got this article, and two more, on tap this week about shitty bot traffic and how the problem keeps growing. And growing. And growing. Bot Problem Keeps Getting Worse | Adweek.
All the industry trades are up in arms of late about the amount of fraud being exposed in online advertising, especially in RTB/auction style platforms; many act like they simply cannot believe what they are seeing (hearing, reading), as if the online world was not...
