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Article: inMarket Rolls Out iBeacons To 200 Safeway, Giant Eagle Grocery Stores To Reach Shoppers When It Matters

Jan 9, 2014 | Marketing Strategies, News & Views, The Domino Effect

We are all about the iBeacon and any other technology that works in the same manner.  I can see where shoppers may be wary of it at first, but it has the power to be so much more efficient than plain jane loyalty programs and Groupon/Living Social/etc type...

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