Jun 16, 2017 | √ The World of Mobile Wallet Marketing, Retail
What is an Apple Pay loyalty program, and what does it take to create one? To start, the term Apple Pay loyalty program is a bit of a misnomer, but its the type of phrase that people search for on Google or Bing, when they are trying to figure out how to use Apple...
Jan 13, 2017 | √ The World of Mobile Wallet Marketing, Location & Proximity
I speak to many companies and discuss ways to help companies gain more on their ad spend by thinking mobile-first. We provide examples and ways other businesses are using mobile wallet passes to engage with their client base. During our break I was able to get some...
Sep 28, 2016 | √ The World of Mobile Wallet Marketing, iOooohhhEssss, News & Views
Mobile wallet passes and Apple Pay. A match made in heaven. We’re big proponents of mobile wallet passes, that much is probably obvious if you’ve ever read a blog entry or listened to one of our podcasts. And mobile wallet passes got a big shot in the...
Feb 5, 2016 | √ The World of Mobile Wallet Marketing, iOooohhhEssss, News & Views, The Big G(oogle)
New year, old news… Apple Pay, Samsung Pay, Paypal, Android Pay, bank initiated mobile apps, they are all here to help! Apple Pay, launched in the US in October 2014, has about a year’s headstart over Samsung Pay, which hit the US this past September. In...
