5 Steps to a Sale

So in the sales world, there’s a proscribed method to working with the law of averages and getting a solid conversion rate established, it’s aptly called the 5 Steps to a Sale. The steps are: Introduction Pitch Quality Close Rehash I’m going to talk...

Color Me Clever

What does your icon color say about your app? Your icon is a representation of your apps identity, its branding.  Color plays to an important physiological advantage. Use this to your advantage when branding your app. When watching TV, the actors’ attire is entirely a...