Every picture tells a story. And every shopper has a journey.
If you’re in the business of making sales, how much time to you actually spend thinking about your shopper’s journey?
The first thing you’re probably thinking is “well, I’m a _________, so my shopper’s journey isn’t the same as someone buying _________”, and if you said that, you would only be about half right.
Whether you’re a realtor or a retailer, an online coach or an offline florist, every shopper starts and finishes their path to purchasing in the same way. They start by thinking that they might like to buy something, and they finally do buy that something (unless they decide not to buy it after all, but that’s an entirely different podcast for another episode).
[Tweet “In the modern world, the shopper is in control of the situation – not particularly good news for those selling something.”]
It doesn’t have to be an us vs. them mentality, and it is possible to create a logical path for the shopper to follow on the road to making a purchase.
Mobile plays a HUGE role in how we acquire things today.
Whether its a potential home buyer shopping around on one of the real estate portals, or someone standing in the middle of a shoe store checking prices at another shop at the other end of the mall, the details aren’t the important part.
Learning to make contact, nurture connections, and encourage prospects and customers to easily refer you to their friends, co-workers, neighbors and relatives can have a big impact on your bottom line.
In this week’s episode, Hazel & Kim take a look at how someone decides they might like to purchase something all the way through making that purchase, and break down the steps where you can step in with a good mobile marketing strategy and move your brand to the top of mind spot.