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Brief Overview of Apple Wallet (formerly Passbook) {Video}

Apr 24, 2015 | iOooohhhEssss, Marketing Strategies, News & Views, The Domino Effect

Apple Passbook – What is it?  Why do I care? Editor note – it’s now called Apple Wallet. If you’re doing any mobile marketing whatsoever, it behooves you to figure out: what Apple Passbook (and Google Wallet) is how it works what the advantages...

Creating Effective Digital Business Cards {Webinar Replay}

Apr 15, 2015 | iOooohhhEssss, Location & Proximity, Marketing Strategies, News & Views, The Big G(oogle), The Domino Effect

We hosted a webinar last week — Creating Effective Digital Business Cards. Check out the embedded video replay at the bottom of this post. Key takeaways from the webinar include: 1.  Increase Engagement.  The #1 reason to use digital business cards, or mobile...

Inside Apple Pay’s In-App Performance | PYMNTS.com

Apr 11, 2015 | iOooohhhEssss, Marketing Strategies, News & Views

Inside Apple Pay’s In-App...

Apple Pay is going to be big — but some forecasts are way too bullish

Apr 4, 2015 | iOooohhhEssss, Marketing Strategies, News & Views

http://www.businessinsider.com/apple-pay-is-going-to-be-big–but-some-forecasts-are-way-too-bullish-2015-3

Like all mobile wallets before it, Apple Pay struggles with retailers | Ars Technica

Apr 4, 2015 | iOooohhhEssss, Marketing Strategies, News & Views

http://arstechnica.com/apple/2015/04/like-all-mobile-wallets-before-it-apple-pay-struggles-with-retailers/
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