Article: Mobile A/B Testing Startup Apptimize Raises $2.1M, Launches A Tool For Non-Developers
Testing, testing, 1, 2… If you don’t test, you should. If I had to choose between spending money on new features or testing traffic from my existing traffic, I would nearly always choose the testing. Why throw good money after bad? Freemium users will...Article: Pinterest Marketing Platform Ahalogy Scores $3 Million Series A By Helping Brands With Content & Optimizations
We’ve been thinking that advertising on Pinterest as a platform was ripe for development for nearly a year. We saw a demo of PinAds by Reliable Coders at Ad:Tech SF last year and thought the idea was sound. Pinterest Marketing Platform Ahalogy Scores $3 Million...Business Insider: Inside Story of Yahoo’s Ptch Acquisition
Stunningly, the new management (relatively new anyway at this point) seems to be able to remain a stock market darling, no matter what sort of things she does. http://www.businessinsider.com/inside-story-of-yahoo-acquisition-ptch-2013-12 Posted...Brick Startup CardCash.com Receives $6 Million From Guggenheim Partners
CardCash founders Elliot Bohm, CEO, and Marc Ackerman, COO. | Courtesy CardCash CardCash.com, a Brick-based gift card exchange startup, received a $6 million Series A investment from Guggenheim Partners (New York and Chicago) in November 2013. Guggenheim…