iBeacon gives retailers the opportunity to build a dynamic digital layer atop their traditionally static and unresponsive experience…..should increase consumer touch points and as a result, loyalty. ibeacon April 26, 2014, by ibeaconinsider Click here for original...

If you were to consider the total revenue opportunities, retail will remain the largest market, notes Connolly, given the potential around analytics, CRM and advertising as beacons are adopted for things like indoor location, electronic shelf labeling, smartphone...