#CONNECTsummit14 discusses beacons with panel

Connect Mobile Innovation Summit was held in Chicago last week, and beacons were a panel topic addressed by the organizers. I’ll make a slight correction in advance of anyone clicking through to read the article – this part – “Customers must have downloaded an...

Consumer Engagement is Key

Retailers must harmonize the digital and physical selling channels into one seamless customer experience. RSR Research, Digital Meets Physical: The Retail Store In The Digital Age – September 2013 Click here for original source Click here for original...

By embracing openness and allowing other apps into their network, a retailer could provide immeasurable value to an even larger percentage of patrons. IBEACON: THE CASE FOR RETAILER ADOPTION April 26, 2014 · by ibeaconinsider Click here for original...

Loyalty Program Incentives

Such competition has forced retailers to offer even more attractive incentives than they normally would to stand out. Consumer Loyalty Programs, Hanover Research – June 2011 Click here for original source

Beacon Adoption has Begun

An important catalyst for the spread of the global infrastructure will be the rate of adoption by major retailers. The keys to the rocket ship are in the hands of those with the scale and resources to push change and revolutionize brick and mortar interaction....