By embracing openness and allowing other apps into their network, a retailer could provide immeasurable value to an even larger percentage of patrons. IBEACON: THE CASE FOR RETAILER ADOPTION April 26, 2014 · by ibeaconinsider Click here for original source Click here...

Major Retailers are being fitted for iBeacons

The addition of iBeacon to the Duane Reade app vastly improves the customer in-store user experience. –  Duane Reade PR – NEW YORK, May 6, 2014 /PRNewswire/ Click here for original source Click here for original source Click here for original...

If you were to consider the total revenue opportunities, retail will remain the largest market, notes Connolly, given the potential around analytics, CRM and advertising as beacons are adopted for things like indoor location, electronic shelf labeling, smartphone...