Apr 21, 2013 | The Domino Effect
So it’s happened this week — Apple pulls the plug on an app that was previously approved, has more than ten million downloads and may, depending on how you categorize it, either be gaming the system (who isn’t, really) or offering a valuable service...
Apr 19, 2013 | The Domino Effect
Last week I wrote a blog discussing who has the most traffic as the battle rages on between iOS and Android. Today I’d like to cover the marketing benefits that HTML5 has over native apps. Although the battle within the app ecosystem to get discovered is a battle upon...
Apr 17, 2013 | The Domino Effect
Update, 04/18/13 – It’s being reported by tech news outlets that Apple has disabled push notifications for the AppGratis users who have previously downloaded and installed the app. Does this mean that AppGratis is going to owe a LOT of refunds to...
Apr 15, 2013 | The Domino Effect
Related Update, 4/23/13 AdWeek is reporting that several consumer groups are asking the FTC to continue with the scheduled July 2013 date. Related update, 4/19/13 The FTC’s new chair, Edith Ramirez, spoke to the Digital Advertising Alliance on Wednesday, April...
Apr 12, 2013 | The Domino Effect
The domination of social media continues to grow according to a survey from eMarketer. Having access to social media via smartphones has increased users time spent on social media platforms such as Facebook and Twitter. Now it’s easier than ever to keep in touch with...
