If you were to consider the total revenue opportunities, retail will remain the largest market, notes Connolly, given the potential around analytics, CRM and advertising as beacons are adopted for things like indoor location, electronic shelf labeling, smartphone...

Gift Card Strategies and Mobile Wallets

Reading an article this morning about gift cards and 5 reasons that restaurants should offer them – (Pizza Marketplace Article), which of course, got me to thinking about how this article could be skewed towards mobile gift cards. 1. Free marketing — yes, gift cards...