Reading an article this morning about gift cards and 5 reasons that restaurants should offer them – (Pizza Marketplace Article), which of course, got me to thinking about how this article could be skewed towards mobile gift cards.
1. Free marketing — yes, gift cards are free marketing.  That doesn’t excuse the fact that I have a paper gift certificate issued by Pottery Barn and gifted to me more than ten years ago — stuck on my fridge with a magnet.  It’s not for ten bucks either.  Maybe after all this time, PB has written it off in their accounting, but I