The Real Reach of Apple’s Walled Garden

So it’s happened this week — Apple pulls the plug on an app that was previously approved, has more than ten million downloads and may, depending on how you categorize it, either be gaming the system (who isn’t, really) or offering a valuable service...

Trade Show Tactics and ROI

So Hazel and I were making a last pass through the show floor at Ad:Tech San Francisco yesterday, and while checking out a display, we were approached separately by  different salespeople; since we were interested in the product, we let ourselves be led into separate...

Ad:Tech San Francisco… Not So Much Tech

Lots of people at Ad:Tech SF yesterday – lines for badge pickup (which did move quickly thank goodness) but the big shocker was the lack of mobile/app ANYTHING really.  Tiny mobile section sponsored in part by Airpush (soon to become either the greatest thing...