May 4, 2013 | The Domino Effect
We’ve all been there. What seems like a great idea at the time turns out to be a major PR disaster or creates a situation that sets your marketing team back to square one. Whether it was Chevrolet trying to sell the Nova in Latin America (for the non-Spanish...
May 2, 2013 | The Domino Effect
According to research firm IDC, smartphone shipments outstripped feature phone shipments overall for the first time (Q1) this year. In the US, smartphone sales have been king since 2011, but in emerging markets like China and India, the push towards touch screens and...
Apr 29, 2013 | The Domino Effect
CISPA… SOPA, PIPA… I’m hard pressed to decide whether the US Congress has a special fondness for zombie movies where the dead just won’t stay that way, or it’s more akin to the Lannisters and all their crazy lust for, um, yeah, lust for...
Apr 26, 2013 | The Domino Effect
All the industry trades are up in arms of late about the amount of fraud being exposed in online advertising, especially in RTB/auction style platforms; many act like they simply cannot believe what they are seeing (hearing, reading), as if the online world was not...
Apr 24, 2013 | The Domino Effect
Ouch. The BBC announced last week that there will be no paid apps and no advertising allowed in Google Glass. What does this actually mean for would-be developers and potential consumers? Is this a play by Google to lull purchasers into buying the much hyped,...
