Why Mobile Advertising Works
In a recent podcast we discussed case studies of businesses, just like yours that use mobile to really make an impact on the bottom line.
We continue on in part two of series of why mobile advertising works by dissecting a few more success stories while talking about ideas that are not “in your face selling” but more customer-centric in their shopper’s journey and get reave reviews from business owners and consumers alike.
These stories run the gamut of a group of local merchants who got together to start to cross promote to each others businesses using iBeacon triggers in the different stores, to a golf course simplifying the way that members ordered their lunch on the course, boosting ticket sale by nearly double.
Mobile advertising is a cost effective way to promote your business and boost sales. Its a relatively new idea that is catching on quickly, There are a ton of business owners that are still reading our articles, listening to our podcast to get ideas and ways to get their mobile strategy and campaigns started in a simple, cheap and effective manner.
Case Study #1
A group of New Jersey merchants with a wine shop, a bakery and a cheese store set up a three way trigger system using iBeacons that offered shoppers something complimentary with a current receipt from one of the other merchants.
The iBeacon triggers rotated messages from one store to another.
Wine Shop mobile update:
Buy a bottle of wine, get 25% off on a cheese pairing.
Triggers another mobile update from the deli/cheese shop:
Buy cheese and green a free loaf of French bread when you buy a dessert pastries at the bakery.
iBeacon triggers a mobile update seen on a lock screen as:
Get a complimentary tasting at the wine store.
This is a shoppers journey that boosted sales in all three stores, in cooperative manner.
Case Study #2
A golf course created iBeacon triggers to solve the problem with the slowdown between holes 9 and 10, as that’s where golfers are getting a bite to eat between the 2 sides of the course.
The pace of play sped up and kept members happy by creating a trigger at hole 8’s tee box that offered members a one tap link to the grille’s menu.
We then followed that up at the 9 hole tee box with a click to call trigger to allow members to easily phonon an order that would be ready when the arrived at The Turn.
Not only was the pace of play sped up, the ticket sales were doubled at the Grille. Solving these issues and seeing more engaging actions is why mobile advertising works.
Case Study #3
An event producer client, used mobile notifications it to inform their 150 attendees of an impromptu cocktail party that an exhibitor decided to hold at the last minute. After serving drinks all day at their booth, ended up with extra spirits and decided that rather than trashing them, they used the folding table and chairs left over from breaking down their booth to his the remaining attendees for drink in the late afternoon. These “pop up parties” is now a way for her to market her events and to sell sponsors on.
Case Study #4
One of our realtor clients using one of our digital business cards to brand themselves runs an “interest rate ticker” on their site, now integrates mobile updates every time a change in rate change occurs or adds notifications about changes to the back of her pass as recent sales, regulations or community interests. These call to actions, make her a prime reason why her phone is ringing, she brands herself and reminds her clients of who she is and here’s some interesting information.
She uses a second pass as a property pass with her listings that she gives out to prospects. She swaps out one property for the next in our passes by filling out a form. She integrates her pass in all of her branded marketing.
Case Study #5
Similarly to a Las Vegas casino host who brands himself with a digital business card. He’s dialed in on best ways to use a pass.
He set up iBeacon triggers at McCarran airport at all the bag claims that welcome his clients to Vegas and informing them that he and driver awaiting, if they so choose.
He sorts his mobile wallet passes by an interesting way with his client groupings. By ways they like to gamble, like Black Jack, poker, etc. What the like to do, flight tickets, shopping excursions, restaurants to try. He structured his passes to offer them a selection of entertainment while they’re in town and not gambling that they can choose what they like and use the one click taps to enter their preferences into his scheduling system.
Case Study #6
Online coaches find mobile wallet passes are great to sort passes by tier structure, seminars, private coaching, semi-private coaching. She communicates to her entire audience using mobile wallet passes and includes a one tap click to call or email on the back of the pass.
Case Study #7
Our final way a shoppers journey can be modeled using mobile passes is with a long time client of ours that sells produce from one farmer’s market to the next in the bay area.
She informs her client base of which farmer’s market she’ll be at with a mobile updates in the morning. She goes so far as to send receipts that compliment the produce she sells during the season, brilliant.
She distributes the pass at the checkout process and takes photos daily to put them up on Instagram. She really loves to spread her joy onto social media and uses the passes to engage with them
Setting up mobile passes is super simple and its so easy to distribute them in email, social media, print ads, in store signage, it give a business owner or marketing manager the opportunity to tailor campaigns toward a variety of customers on a cost effective bases and its probably the cheapest mobile advertising that any business can do.