Selling Sizzle, Not Steak: Maximizing Your Campaigns
Selling sizzle and not steak is a clever way to describe the fact that if you don’t get your story in order, you’ll find your customers buying elsewhere.
Selling sizzle and not steak is a clever way to describe the fact that if you don’t get your story in order, you’ll find your customers buying elsewhere.
Show Notes | Episode 83 | Crafting Your Story: Compel Shoppers to Become Buyers | Episode Link URL – https://dominoresearch.com/podcast/crafting-your-story-compel-shoppers-to-become-buyers |
Compelling shoppers to become buyers relies upon the use of a well crafted story – one that accurately reflects who you and your company are and what you have to offer prospective customers.