Jun 16, 2017 | √ The World of Mobile Wallet Marketing, Retail
What is an Apple Pay loyalty program, and what does it take to create one? To start, the term Apple Pay loyalty program is a bit of a misnomer, but its the type of phrase that people search for on Google or Bing, when they are trying to figure out how to use Apple...
Mar 2, 2016 | √ The World of Mobile Wallet Marketing, News & Views
Haha, leave it to our friends at Wired.com to offer some truth to the situation, yet keep it friendly! Just when it looks like the reader is about to die—strange pixelations appearing on the screen—a legible message will finally appear, asking the poor soul to approve...
Feb 16, 2016 | √ The World of Mobile Wallet Marketing, Marketing Strategies, News & Views, The Domino Effect
On the other hand, tasks such as storing a loyalty card and using a “tap and pay” method to pay with their phone increased. For example, in 2014, one-third of respondents said they stored a loyalty card using their digital wallet. By 2015, that increased by 9...
Feb 5, 2016 | √ The World of Mobile Wallet Marketing, iOooohhhEssss, News & Views, The Big G(oogle)
New year, old news… Apple Pay, Samsung Pay, Paypal, Android Pay, bank initiated mobile apps, they are all here to help! Apple Pay, launched in the US in October 2014, has about a year’s headstart over Samsung Pay, which hit the US this past September. In...
Dec 16, 2015 | √ The World of Mobile Wallet Marketing, Marketing Strategies, News & Views, The Domino Effect
With Black Friday and Cyber Monday behind us (as well as WalMarts self-styled “Green Monday”) and the holiday season in full swing, we thought we’d see what facts and figures might present themselves for dissection after the fact. First up, Forbes...
