Selling sizzle and not steak is a clever way to describe the fact that if you don’t get your story in order, you’ll find your customers buying elsewhere.
The question of privacy versus marketing continues to rage on. The latest revelations regarding the decisions that Facebook made surrounding the privacy and disclosure of user data are yet another body blow to the marketing giant. But these revelations aren’t...
Crafting Your Story: Compel Shoppers to Become Buyers (ep 83)
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Show Notes | Episode 83 | Crafting Your Story: Compel Shoppers to Become Buyers | Episode Link URL – https://dominoresearch.com/podcast/crafting-your-story-compel-shoppers-to-become-buyers |
Compelling shoppers to become buyers relies upon the use of a well crafted story – one that accurately reflects who you and your company are and what you have to offer prospective customers.
Randomly running ad campaigns and bouncing from one marketing idea to another is a terrible way to find new customers or reconnect with old ones. Get organized and get with the plan, it’s not hard.