The Relevance of Rankings

In the world of competitive app distribution, rankings are always something of major concern.  So much so that once in a while, you want to take a client by the shoulders and shake them until the lightbulb goes off and they start to realize that rankings alone do not...

The Real Reach of Apple’s Walled Garden

So it’s happened this week — Apple pulls the plug on an app that was previously approved, has more than ten million downloads and may, depending on how you categorize it, either be gaming the system (who isn’t, really) or offering a valuable service...

Author Rankings on the Horizon as Marketing Tool?

This post isn’t specifically related to apps and app marketing, but it is related to auxiliary marketing of your own materials – specifically your product page that you host on your own web site. I spent some time at SMX a couple of weeks ago; it’s a...