Dec 30, 2013 | Marketing Strategies, News & Views, The Big G(oogle), The Domino Effect
January 5, 2014 – Update — And Rap Genius is off the hook with Google and back to getting traffic. So far their ratting out of their competition doesn’t seem to have gotten anyone else penalized; we’ll keep an eye on things and update as it...
Dec 17, 2013 | iOooohhhEssss, News & Views, The Big G(oogle)
Always funny when things are put out without being proofed. Like the BART contract last month, the big G decides to put it to bed rather than allowing us to screw up our apps in pursuit of privacy (just like Windows reg in the olden days before Apple’s...
Jun 18, 2013 | The Domino Effect
In the world of competitive app distribution, rankings are always something of major concern. So much so that once in a while, you want to take a client by the shoulders and shake them until the lightbulb goes off and they start to realize that rankings alone do not...
Apr 21, 2013 | The Domino Effect
So it’s happened this week — Apple pulls the plug on an app that was previously approved, has more than ten million downloads and may, depending on how you categorize it, either be gaming the system (who isn’t, really) or offering a valuable service...
Mar 28, 2013 | The Domino Effect
This post isn’t specifically related to apps and app marketing, but it is related to auxiliary marketing of your own materials – specifically your product page that you host on your own web site. I spent some time at SMX a couple of weeks ago; it’s a...