The Mobile Marketing Podcast
Hazel & Kim spent almost five years hosting and producing a successful podcast about mobile marketing and advertising.
Nearly 120 episodes about mobile technology and how to use it to best position your brand or business to take full advantage of the mobile ecosystem while respecting customer privacy.
2020 was a tough year, and 2021 didn’t improve significantly on the Canadian side of the border until mid-summer. Covid-19 caused many people to reassess their lifestyles, careers, and overall personal goals – including Kim & Hazel.
Currently working on a new podcast project designed to highlight and celebrate women in a diverse set of circumstances and career paths, the decision to stop producing “Mobile Wallet Marketing Made Easy” was not an easy choice, and ceasing production was certainly bittersweet.
In addition to the new podcast, both Hazel and Kim have turned their focus to more personal projects. Hazel was recently a finalist in the worldwide “Hit It Like A Girl” drumming contest, and Kim has been happily making mixed media artworks and building bespoke websites for a select group of clients.
For the current time, the marketing podcast archives are available free for listening, and the accompanying show notes are also available. Enjoy.
Show Notes | Episode 117 | Digital Hustle: Networking at Virtual Events | Episode Link URL – https://dominoresearch.com/podcast/digital-hustle |
Mastering the art of the digital hustle just takes a little bit of planning and preparation, so get it done before you start networking at the next virtual event you are attending.
Show Notes | Episode 116 | Using Mobile Notifications to Ease Customers into the ‘New Normal’ | Episode Link URL – https://dominoresearch.com/podcast/new-normal |
Mobile notifications are a targeted way to successfully ease customers back into patronizing your business for what passes as the ‘new normal’.
Show Notes | Episode 115 | Restaurant Delivery Apps in the Coronavirus Era | Episode Link URL – https://dominoresearch.com/podcast/restaurant-delivery-apps |
Restaurant delivery apps are all the rage, but are they actually helping restaurant owners and workers or are they just in it for themselves?
Show Notes | Episode 114 | 3 Reasons: Why Mobile Works for Distance Marketing| Episode Link URL – https://dominoresearch.com/podcast/3-reasons-distance-marketing |
In our strange new reality, #DistanceMarketing is the new normal. Learn to use it to grow your business.
Show Notes | Episode 11 | The Emoji Factor Returns | Episode Link URL – https://dominoresearch.com/podcast/emoji-factor-returns |
Emojis are coming on stronger than ever before – they’ve invaded our DMs, posts, texts, and our lives! Where do they come from and what do they mean?
Show Notes | Episode 112 | Mobile Reach: Marketing in a New Era | Episode Link URL – https://dominoresearch.com/podcast/mobile-reach |
With the corona virus in full swing since our last episode, we’re talking about how to leverage mobile to create a more hands off, yet meaningful, relationship with customers and prospects. Welcome to the era of #distancemarketing.
Show Notes | Episode 111 | The State of Retail 2020 | Episode Link URL – https://dominoresearch.com/podcast/state-of-retail-2020 |
Hazel weighs in this week with some new numbers and a few thoughts about the NRF Big Show. Listen to The State of Retail 2020 and find out more.
Show Notes | Episode 110 | Google’s Not So Easter Eggs | Episode Link URL – https://dominoresearch.com/podcast/google-easter-eggs |
Kim was recently playing around on Google (or more accurately procrastinating) when she stumbled into a few neat tricks that aren’t exactly Easter Eggs.
Show Notes | Episode 109 | 5G – The Good, the Bad, and the Privacy Issues | Episode Link URL – https://dominoresearch.com/podcast/5g-good-bad-privacy-issues |
The imminent arrival of 5G internet connectivity is being heralded as a game changer for many industries. Will your privacy survive though?
Show Notes | Episode 108 | Weird Ad, Marketing & Branding Campaigns | Episode Link URL – https://dominoresearch.com/podcast/weird-ad-campaigns-top-brands |
Today we are talking through some examples of weird ad campaigns from some of the top brands and agencies – join us for a laugh!
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