Mobile is becoming the ultimate marketing channel and is a critical part of the marketing mix.
Yet, many still haven’t taken full advantage of it – so today, on this episode, we’ll discuss planning and executing a mobile marketing strategy that combines mobile and loyalty program or rewards setup in a great marketing mix.
As CMO of MobileWalletMarketer.com, Hazel Fruitman has a few words to say about setting up the proper marketing mix for small business owners –
“Week after week, we go through mobile strategies and we cross it with what are clients are doing, bring back the best working executions and let you in on them – so you get an idea of what works and what doesn’t. Today, we’re bring a marketing mix of mobile and loyalty marketing strategies and discuss how retailers and SMBs can easily execute these tactics.”
Traditional marketing strategies like tv and radio ads are costly.
Social media paid ads have been proven to be successful but the cost is your privacy and algorithm changes to your feed are now a constant factor when thinking about Facebook paid ads. So many small business owners don’t have a budget to increase the elements in their marketing mix.
This isn’t the end of the world, however, and in this episode there are plenty of real world examples of how to increase the effectiveness of campaigns without drastically increasing the cost of advertising; this also leads to a more balanced marketing mix that should generate increasingly positive results as you tune it to best convert.
Loyalty programs executed via mobile notifications are great for SMBs; it provides a real advantage – your relationship with your customer creates and builds deeper connections with them. Mobile provides that connection, which is exactly why mobile and loyalty make a great team together.