You’ve probably heard that mobile ads work by now.

Maybe you’re not sure what, how or why, but that’s ok, you just need to know that mobile ads work better than almost anything else when done properly.

You’ve probably also already heard that 2016 became the “year of mobile” – when mobile search, shopping and communication passed the desktop as the most popular method of receiving online information.  So we’re here in this episode to talk about what that means to you, and how you can find the most cost effective way to get the best results for your ad spend dollars.

[READ: Managing events and trade shows with mobile updates]

On today’s episode, we’re going to talk about mobile advertising – why you need it, what you need to do, and what you should expect for the money and time you put into the whole thing.

Mobile is the best way to reach your prospects and customers where they are spending the most time.

There are two ways to advertise on mobile – one is by using an app, and the other one (that we like) is done basically by bypassing apps, at least the traditional, standalone style that you’re probably familiar with.

#1 – everyone is using their mobile device, all the time.  It really doesn’t matter whether they’re standing on the corner looking for a restaurant with great Lebanese food for lunch, or if they’re at home sitting on the couch doing a little second screen surfing while they’re watching Westworld or Modern Family.  They are using their mobile to find anything and everything.

[eBOOKSuccessful Events with Mobile Notifications – FREE DOWNLOAD]

And this is a big deal.  If you’re disrupting someone on their phone – interrupting what they are doing, actually, is the proper word, possibly – then you’re halfway to winning the battle.  Nothing else offers you the opportunity for interruptions that aren’t considered too terribly painful than mobile advertising.  Of course you can go overboard, there’s no doubt about that, but reasonably speaking, if you run your mobile ads with a light hand, you should see fantastic results.

 

Go ahead, grab a cup of something and get your headphones on!  This week’s episode is going to be a GREAT one!