ISOs should be looking for new sources of revenue, or run the risk of being shut out of the marketplace.  With direct marketing by companies that have traditionally sourced through ISOs, merchants are bypassing them entirely for new products.

 

http://www.pymnts.com/news/2014/Global-Payments-On-A-Direct-Sell-Shift-As-ISO-support-wanes/?utm_source=April+10%2C+2014&utm_campaign=US+NL+April+10%2C+2014&utm_medium=email#.U0a4FqXn_qA