Location Based Technology is NOW

For retailers this new breed of location sensing application can be both a source of additional revenue and a means of collecting far more than specific data about individual shoppers, their habits and  their product preferences. Fortune Magazine – Technology February...

Retailers should embrace this technology

Retailers should assume that all consumers’ purchase decisions will be made with the influence of information made available on mobile devices RSR Research, Digital Meets Physical: The Retail Store In The Digital Age  – September 2013