By embracing openness and allowing other apps into their network, a retailer could provide immeasurable value to an even larger percentage of patrons. IBEACON: THE CASE FOR RETAILER ADOPTION April 26, 2014 · by ibeaconinsider Click here for original...

Loyalty Program Incentives

Such competition has forced retailers to offer even more attractive incentives than they normally would to stand out. Consumer Loyalty Programs, Hanover Research – June 2011 Click here for original source

Beacon Adoption has Begun

An important catalyst for the spread of the global infrastructure will be the rate of adoption by major retailers. The keys to the rocket ship are in the hands of those with the scale and resources to push change and revolutionize brick and mortar interaction....

iBeacon gives retailers the opportunity to build a dynamic digital layer atop their traditionally static and unresponsive experience…..should increase consumer touch points and as a result, loyalty. ibeacon April 26, 2014, by ibeaconinsider Click here for original...

If you were to consider the total revenue opportunities, retail will remain the largest market, notes Connolly, given the potential around analytics, CRM and advertising as beacons are adopted for things like indoor location, electronic shelf labeling, smartphone...