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Mobile Wallet Advertising: Solid Strategy to Succeed at Mobile Engagement

Oct 27, 2016 | √ The World of Mobile Wallet Marketing, Marketing Strategies

Mobile wallet advertising is a solid strategy to boost engagement with prospects and customers. If you don’t know about mobile wallet advertising, or you plain don’t believe us, take a moment to digest these numbers with your lunch.   We were (sadly)...

Mobile Wallet Passes + Apple Pay on the Web

Sep 28, 2016 | √ The World of Mobile Wallet Marketing, iOooohhhEssss, News & Views

Mobile wallet passes and Apple Pay.  A match made in heaven. We’re big proponents of mobile wallet passes, that much is probably obvious if you’ve ever read a blog entry or listened to one of our podcasts.  And mobile wallet passes got a big shot in the...

Top 3 Mobile Advertising Strategy Mistakes to Avoid

Sep 22, 2016 | √ The World of Mobile Wallet Marketing, Marketing Strategies

Sometimes it can be difficult to understand which way is up, and which way is down the tubes, when you are first developing a mobile advertising strategy. It’s easy to take off on a tear, going great guns, with all the ideas and all the potential implementations...

What is This Crap? Stop Telling SMBs to Build an App.

Sep 2, 2016 | √ The World of Mobile Wallet Marketing, The Domino Effect

OMG.  We are SO SICK and SO TIRED of STUPID ADVICE. Especially from so-called industry groups that should know better.  Case in point (and the one that’s got us so riled up this morning!) – How is it that QSRWeb and Networld Media are still trying to sell...

Podcast Promotion and Ad Skipping

Aug 16, 2016 | √ The World of Mobile Wallet Marketing, Podcast Promotion

Podcast promotion is not the easiest task in the modern day world. You build your podcast, you nurture your listeners, you work hard to get as many downloads as you can for your podcast series.  This is what podcast promotion is all about. [RELATED: Our Mobile Wallet...
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