In case we hadn’t mentioned it before, Adobe has jumped on the beacon bandwagon before it’s too late — really, though, we use a LOT of Adobe stuff, just like everyone else (even with this nonsense pricing on CC these days) and we’re glad to see them making use of beacon technology this quickly –

http://www.marketwatch.com/story/adobe-analytics-expands-market-lead-with-advanced-capabilities-2014-05-14?reflink=MW_news_stmp